Nathan McDonald
Dune Strategies
About Me
I co-founded We Are Social in 2008 with borrowed desks in Shoreditch and a belief that social media would fundamentally change marketing.
Over 16 years we pioneered a category that didn't exist, building it into a global agency with nine figures of net revenue and 1,200+ people across 20 offices.
Now
I'm on the other side: advising founders and investing in AI-driven companies building tools for agencies and creative teams.
I'm interested in helping founders find pathways to growth. And how strategy, taste and human judgment retain their value as execution gets automated.